Here's a common scenario: a business owner pays for a website to be designed. The designer builds the site, launches it, then disappears. Like the deist's view of God, who created the world then walked away, many designers build a site then vanish.
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It's a simple fact that people are increasingly browsing the internet on mobile phones and tablets. There is a good (really good) chance that when someone hears about your product or your company for the first time, they will do a quick search and find you online... from their phone.
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