PROJECT OVERVIEW

Pour Taproom had an established logo and website, but were looking for help with unifying their brand identity across multiple taproom locations in the United States. i6 Graphics developed a Brand Identity Guide to bring consistency to all digital media and printed marketing. We've also had the privilege of designing & printing business cards, rack cards, product labels, and more.

 

 

BRAND IDENTITY GUIDE

Brand Identity Guides are invaluable to organizations looking to bring consistency to their brand.

When the look and feel of a brand is not intentionally maintained, it will quickly deteriorate into sloppy marketing, poor font and color choices, and a confused identity. 

A style guide can be used both inside and outside of the organization:

  • It is used within an organization to help all levels of employees carefully maintain the brand identity in printed pieces, emails, and all communication.
     
  • It is used outside of the organization to give specific guidelines to vendors, contractors, and printers who are producing brand-related materials.

 

 
 

 

DESIGN & PRINT PIECES

i6 Graphics is the preferred design & print company for all of Pour Taproom's locations. We provide business cards, flyers, rack cards, labels, and more.

Instead of re-inventing the wheel every time a new marketing piece is needed, Pour Taproom managers know they can count on i6 Graphics to quickly and professionally deliver high-quality design pieces and hassle-free printing.