Rely Technology made a decision a few years ago to completely re-brand their company as they prepared to move into a new season of growth. They hired i6 Graphics to design a new logo, a new website, business cards, service flyers, magazine advertisements, company vehicle wraps, signage, and more.
Rely Technology is all about turning houses into smart homes, so they wanted to communicate the combination of smart tech with the warmth of "home."
One of the ways we accomplished this was designing a clean, simple, recognizable logo, but pairing it consistently with personal images of people interacting with technology.
MARKETING & ADVERTISING
Rely Technology's variety of services is reflected in a beautiful array of sell sheets used for both contractors and home owners. Each sheet reinforces the Rely brand emphasis of technology blended with people enjoying their homes.
i6 Graphics has also produced multiple mailer cards and magazine ads for quarterly promotional products and discounts. Each mailer used a touch of humor to highlight a "pain point" that people often experience with technology, like having too many remote controls on the coffee table!
The Rely website is focused primarily on showcasing the types of services and products they offer.
Again, the goal was to communicate the values of smart technology with a human touch.
Check out the site: www.relytechnology.com