Foster the Bay
Foster the Bay is a coalition of churches in Northern California's Bay Area committed to providing a loving home for every child in the foster system. Their mission is to inspire and equip churches to raise up at least one foster family with a care community of four support friends, until there are more than enough families to meet the need.
Foster the Bay needed clear, concise graphics, unified printed materials, and a compelling website to communicate their vision.
After several concepts were developed and considered, the client chose a nice, balanced, clean logo depicting a simple family on an abstract representation of the iconic Golden Gate Bridge (to provide geographical context).
The logo uses Museo Sans Rounded font in all caps for the organization name and again in lowercase for the domain name. The website and printed materials all use Museo Sans Rounded as well.
i6 Graphics developed several marketing pieces, including business cards, Vision cards with an explanation of the process and some statistics, and Next Steps cards to distribute at informational meetings.
The website ties the whole vision together into a tight presentation. We enlisted clear text, simple graphics, and compelling images to keep the site uncluttered and focused.
You can experience the site in all its glory here: www.fosterthebay.org!